About us


NavigateNDC: intelligent design

Navigate NDC  combines over two decades of complementary experience: permanent and interim recruitment within education leadership, plus employer branding, candidate attraction and marketing expertise across the public and third sectors. Together, we offer a unique breadth of capacity, range of expertise, and incisive market intelligence. Our combined services now mean we can offer clients end-to-end, integrated recruitment solutions – from advertising and attraction through to sourcing and selection. We consult, we collaborate, we create the right solution: and we have the sector expertise to deliver.

Leadership in education: permanent recruitment and interim expertise

Our permanent and interim recruitment team focuses exclusively on education. We advise on the best approach, create persuasive attraction campaigns, and identify and engage high quality candidates who can lead your school or trust to achieve the very best outcomes for children. We work across the entire spectrum of education providers – schools (including special schools), academies, multi-academy trusts, colleges, charities, local and central government. What makes us different is the people and expertise within our team; our consultative, appreciative approach; and our proven ability to attract and secure the highest calibre of candidates.

Compelling attraction and communications across the public and third sectors

Our extensive experience as specialist employment marketers means we originate compelling propositions, develop rich campaigns, and deploy focused candidate communications across the full range of on and offline media. Considered employer marketing tells your organisation’s story in a way which attracts your target group and enhances your reputation. And when you’re attracting the highest calibre of leaders, it’s crucial that your communications are as sophisticated and well-informed as your audiences. We’re amongst the best in the business at this complex, nuanced exercise, and we’ve got the track record to prove it.

Key People

Raymond Kelly

Raymond Kelly Director

Raymond is a highly experienced recruitment professional, and has worked in senior public sector recruitment for 20 years. He is experienced in all aspects of senior level recruitment from advertising and executive search through to candidate assessment. Raymond has extensive experience in recruiting to roles in education, local authorities, social housing and third sector organisations.

Send Raymond an email.
Or connect via LinkedIn.

Jo Fish

Jo Fish Director

Jo leads client relationships, providing direction, strategy and solutions. With a background in consulting and education, she has significant experience of working with a wide range of schools, local authorities and multi-academy trusts.

Send Jo an email.
Or connect Via LinkedIn.

David Gooda

David Gooda Director

After an early career in recruitment marketing, David founded NDC (now Navigate NDC) in 2005, focusing on CEO, non-executive and Director-level campaigns. David leads on the recruitment of CEOS and COOS, as well as Headteachers, Principals and system leadership roles.

Retained by BEIS in 2017 to advise on improving the calibre and diversity of its 50+ non-executive boards, David has served as Chair of a range of civic organisations; he was a primary school governor for four years and has recently been appointed as a Trustee to the City Learning Trust (Stoke-on-Trent). He regularly participates in sector briefings and roundtables.

Send David an email.
Or connect via LinkedIn. 

Rachel Singer

Rachel Singer Director

Prior to joining us in 2014, Rachel’s career included working for education trusts and local authorities, developing strategies for school improvement. Before that, she worked as a Headteacher and gained experience of steering several schools through Ofsted categories and into better performance. She is also a trained Ofsted Inspector.

Send Rachel an email.
Or connect via LinkedIn. 

Dilani de Silva

Dilani de Silva Director

Dilani was variously a TV producer and professional negligence solicitor before joining NDC in May 2014. She also has a background in advertising and marketing, and is responsible for systems and compliance within Navigate NDC.

Send Dilani an email.

Ellie Brammer

Ellie Brammer Business and Finance Administrator

Ellie plays a key part of our business support team, providing financial support to the team to ensure efficient and smooth running of the finance function.

Send Ellie an email.