About us


NavigateNDC: intelligent design

NavigateNDC  combines over two decades of complementary experience: permanent and interim recruitment within education leadership, plus employer branding, candidate attraction and marketing expertise across the public and third sectors. Together, we offer a unique breadth of capacity, range of expertise, and incisive market intelligence. Our combined services now mean we can offer clients end-to-end, integrated recruitment solutions – from advertising and attraction through to sourcing and selection. We consult, we collaborate, we create the right solution: and we have the sector expertise to deliver.

Leadership in education: permanent recruitment and interim expertise

Our permanent and interim recruitment team focuses exclusively on education in the state-funded sector. We advise on the best approach, create persuasive attraction campaigns, and identify and engage high quality candidates who can lead your school or trust to achieve the very best outcomes for children. We work across the entire spectrum of education providers – schools (including special schools), academies, multi-academy trusts, colleges, charities, local and central government. What makes us different is the people and expertise within our team; our consultative, appreciative approach; and our proven ability to attract and secure the highest calibre of candidates.

Compelling attraction and communications across the public and third sectors

Our extensive experience as specialist employment marketers means we originate compelling propositions, develop rich campaigns, and deploy focused candidate communications across the full range of on and offline media. Considered employer marketing tells your organisation’s story in a way which attracts your target group and enhances your reputation. And when you’re attracting the highest calibre of leaders, it’s crucial that your communications are as sophisticated and well-informed as your audiences. We’re amongst the best in the business at this complex, nuanced exercise, and we’ve got the track record to prove it.

Key People

Raymond Kelly

Raymond Kelly Director

Ray’s career in advertising has seen him work with a hugely diverse range of clients and an equally great mix of colleagues. There’s barely a reception desk of a London council that he hasn’t seen (as well as plenty outside of the capital). He has also delivered campaigns for a range of other well-known organisations across the commercial sector, housing, healthcare and central government. Connect with Raymond on LinkedIn >

Email Raymond. 

Jo Fish

Jo Fish Director

Jo leads client relationships, providing direction, strategy and solutions. With a background in consulting and education, she has significant experience of working with a wide range of schools, local authorities and multi-academy trusts. Connect with Jo on LinkedIn >

Email Jo.

David Gooda

David Gooda Director

David founded NDC in 2005, and met Jo around the same time. He is an expert in CEO and Director-level attraction campaigns, focusing on attracting exceptional candidates to senior executive and non-executive roles. David has also served as Chair of several organisations, and was a school governor for four years. Connect with David on LinkedIn 

Email David.

Rachel Singer

Rachel Singer Director

Prior to joining us in 2014, Rachel’s career included working for education trusts and local authorities, developing strategies for school improvement. Before that, she worked as a Headteacher and gained experience of steering several schools through Ofsted categories and into better performance. She is also a trained Ofsted Inspector. Connect with Rachel on LinkedIn >

Email Rachel.

Dilani de Silva

Dilani de Silva Director

Dilani was variously a TV producer and professional negligence solicitor before joining NDC in May 2014. She also has a background in advertising and marketing, and is responsible for systems and compliance within Navigate NDC.

Email Dilani.

Ellie Brammer

Ellie Brammer Business and Finance Administrator

Ellie plays a key part of our business support team, providing financial support to the team to ensure efficient and smooth running of the finance function.

Email Ellie.