Our approach


Whether we’re working on a new, one-off brief, or helping an existing client with a new assignment, there will always be an in-depth Scoping Phase before we begin in earnest. The Scoping Phase will include:

  • Understanding your organisation
  • Understanding your requirements
  • Understanding the challenges and the opportunity
  • Understanding the process for stakeholder/project management and reporting


Our people are subject matter experts with many years of expertise in education, recruitment, and complex organisations. Once we understand the brief, we will ensure that we allocate the right expertise to your project, that we work collaboratively and that we bring our own recommendations to the table. The Recommend Phase will include:

  • Sharing our knowledge of your talent landscape
  • Discussions on regulatory issues and current legislation
  • Refining the brief, shaping the solution
  • Setting timescales for delivery


Once the solution is agreed, we deliver. Our teams work in close partnership with each other, and with our clients. We’ll ensure that your solution is effectively integrated, that milestones are met and that stakeholders and hiring managers are engaged and informed throughout the process. During the Deliver Phase, we’ll ensure that candidates really understand the opportunity:

  • Identifying and approaching high-calibre candidates
  • Launching awareness-raising attraction campaigns
  • Preparing effective candidate communications
  • Supporting you at every step through the interview and assessment process

Key People

Raymond Kelly

Raymond Kelly Director

Ray’s career in advertising has seen him work with a hugely diverse range of clients and an equally great mix of colleagues. There’s barely a reception desk of a London council that he hasn’t seen (as well as plenty outside of the capital). He has also delivered campaigns for a range of other well-known organisations across the commercial sector, housing, healthcare and central government. Connect with Raymond on LinkedIn >

Email Raymond. 

Jo Fish

Jo Fish Director

Jo leads client relationships, providing direction, strategy and solutions. With a background in consulting and education, she has significant experience of working with a wide range of schools, local authorities and multi-academy trusts. Connect with Jo on LinkedIn >

Email Jo.

David Gooda

David Gooda Director

David founded NDC in 2005, and met Jo around the same time. He is an expert in CEO and Director-level attraction campaigns, focusing on attracting exceptional candidates to senior executive and non-executive roles. David has also served as Chair of several organisations, and was a school governor for four years. Connect with David on LinkedIn 

Email David.

Rachel Singer

Rachel Singer Director

Prior to joining us in 2014, Rachel’s career included working for education trusts and local authorities, developing strategies for school improvement. Before that, she worked as a Headteacher and gained experience of steering several schools through Ofsted categories and into better performance. She is also a trained Ofsted Inspector. Connect with Rachel on LinkedIn >

Email Rachel.

Dilani de Silva

Dilani de Silva Director

Dilani was variously a TV producer and professional negligence solicitor before joining NDC in May 2014. She also has a background in advertising and marketing, and is responsible for systems and compliance within Navigate NDC.

Email Dilani.

Ellie Brammer

Ellie Brammer Business and Finance Administrator

Ellie plays a key part of our business support team, providing financial support to the team to ensure efficient and smooth running of the finance function.

Email Ellie.